Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

You must become an expert on a product, service or anything you write about to really be effective.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

View every problem as an opportunity.

What you focus on expands.

You sell on emotion, but you justify a purchase with logic.

People Ignore, People Hurt, People Confuse. But, Nature Talks, Nature Heals, Nature Answers.

If he aint tellin his boys about you, you aint the one.

Never believe people in this business who say they don't read what's written about them.

When you look up at the sky, you have a feeling of unity which delights you and makes you giddy.

The way you wear your hat, The way you sip your tea, The mem'ry of all that -- No, no! They can't take that away from me!

Everyone wishes to be loved, but in the event, nearly no one can bear it. Everyone desires love but also finds it impossible to believe that he deserves it.

The time is gonna fly! You better make sure you're the pilot!

Isn't cricket supposed to be a team sport? I feel people should decide first whether cricket is a team game or an individual sport.

The confession of our failings is a thankless office. It savors less of sincerity or modesty than of ostentation. It seems as if we thought our weaknesses as good as other people's virtues.