All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.

You must become an expert on a product, service or anything you write about to really be effective.

Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide.

View every problem as an opportunity.

What you focus on expands.

You sell on emotion, but you justify a purchase with logic.

FAITES L'AMOUR ET RECOMMENCEZ (make love and make it again)

All adventures, especially into new territory, are scary.

There is only one subject matter for education, and that is Life in all its manifestations

Many a text [of Scripture] is written in a secret ink which must be held to the fire of adversity to make it visible.

Be prudent, and if you hear, * * * some insult or some threat, * * * have the appearance of not hearing it.

My dad and my uncles owned a bar outside of Cincinnati. I worked there growing up, mopping floors, waiting tables.

It's not going to be a straight upward progression, but there's no doubt that consciousness is growing. Prejudices die regularly in the Western world. We don't burn witches anymore.

Google, I think, in some ways, is more competitive and certainly is trying to build their own little version of Facebook.

To be the best you have to forget partying and concentrate all your energies on the football.

During my McGill years, I took a number of math courses, more than other students in chemistry.