You've got a good idea, how do you make it stick?

The most basic way to get someone's attention is this: Break a pattern.

The first problem of communication is getting people's attention.

Anger prepares us to fight and fear prepares us to flee.

Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation.

To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion.

Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices.

What’s working, and how can we do more of it?

The more we reduce the amount of information in an idea, the stickier it will be.

The more hooks an idea has, the better it will cling to memory.

It's only when you find yourself that you will live authentically

I'd rather be called immature in those little moments, than be mature and live the rest of my life with those little regrets.

Growth and profit are a product of how people work together.

And I believe that the best learning process of any kind of craft is just to look at the work of others.

I am affirming that the casting couch for men exists in the modeling world

The sun is the most important thing in everybody's life, whether you're a plant, an animal or a fish, and we take it for granted.

Whatever happens when we die, it would be really weird if it was what we had expected. Even if you were a lifelong Christian believer, it would be kind of weird if there actually were pearly gates.

The man who deceives shows more justice than he who does not

The caliber of play suffered and attendance declined year by year. Interest in college football was exploding, and there was this new game called basketball.

By gold all good faith has been banished; by gold our rights are abused; the law itself is influenced by gold, and soon there will be an end of every modest restraint.