Word-of-mouth is powerful, trusted, and cheap.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

To the extent that we retain the critical attitudes and destructive elements we have incorporated into our own personalities, we remain undifferentiated from our parents throughout our lifetime.

We are faithful as long as we love, but youdemand faithfulness of a woman without love, and the giving ofherself without enjoyment. Who is cruel there--woman or man?

(And also like Satan, I'm a beautiful loser.)

I don't really pay enough attention to what other people are doing.

What kind of woman greets the Beast Lord with 'here, kitty, kitty'?

The trouble with life in the fast lane is that you get to the other end in an awful hurry

The problem, as I see it, is that you've been told and not told. You've been told, but none of you really understand, and I dare say, some people are quite happy to leave it that way.

The audience falls in love with a leading man because he'll never belong to any of them.

I have no problem walking in New York because I have a very brisk pace: By the time anyone recognizes me, it's too late, I'm four blocks away from them.

Come to think of it, Pasadena's as good a place to die as any.