What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

When companies start out, they figure out a better way to do something, and they're very relevant.

Behind discovery is delivery.

I often think of myself as the discoverer-in-chief.

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want from myself.

People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

People have been oversold, over-branded, overhyped, over-promised. And they basically trust a small local operator more than they trust the big corporate entity.

Nobody can tell what I suffer! But it is always so. Those who do not complain are never pitied.

Nowadays shots are created in post-production, on computers. It's not really photography.

Our goal is to shrink government to the size where we can drown it in a bathtub.

The further human society drifts away from nature, the less we understand interdependence.

I love movies with spectacle but spectacle can be a performance, it doesn't have to be a creature.

I'm making some of the greatest art being made now. It'll take the art world ten years to get around to it.

All illusion comes and goes, but the soul remains unchanged. What is meant by God-realization is to actually experience this important thing that the soul is eternal.

The Mohammedan religion is the finest of all.

A scholar is committed to building on knowledge that others have gathered, correcting it, confirming it, enlarging it.

Authority poisons everybody who takes authority on himself.