Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

Going viral isn’t random, magic, or luck. It’s a science.

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

Marketing is about spreading the love.

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

If something is built to show, it's build to grow.

Top of mind means tip of tongue.

People don't need to be paid to be motivated.

Virality isn’t born, it’s made.

Stories carry things. A lesson or moral. Information or a take-home message.

Each person has got a voice inside them. Communicate with it and take hold of it. Do not let it push and shove you around – you are its master!

On the porch were the still-smoking remains of long-stemmed roses, evidence that someone angry and passive-aggressive didn't know Peter was out of town.

I know what it is to have nothing and plenty.Always count your blessing and be grateful.

To me, every person who smoked was voluntarily killing themselves, and doing it quite openly.

Her memory's your love. You want no other.

Smiles from reason flow, To brute deny'd, and are of love the food.

The pupil who is never required to do what he cannot do, never does what he can do.

It's important to discuss ideas but it's more important to surrender control and preconceptions.

Most of us make unconscious choices in the words that we use; we sleep-walk through the maze of possibilities available to us.

A dictator must fool all the people all the time and there's only one way to do that, he must also fool himself.