The world's holy texts are built on ancient oral traditions.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

...Being a mother is like being a gardener of souls. You tend your children, make sure the light always touches them

Respect all people as you do your people, and you would be a fine people.

The glass is neither half empty, nor half full. The glass is just a glass and it's content can perpetually change with your perception.

Just 'cuz a kid is crying doesn't mean it's a conversation worth crying over.

In July, 1892, fate suddenly granted me financial independence.

I get offered movies probably twice a month and they are just generally bad.

With the experience to judge, one need not pre-judge.

Fascinating is a word I use for the unexpected, in this case I would think interesting would suffice.

This idea of having back-up plans is ingrained into us to make us believe that that's the smart thing to do.

The mass of the reading public is not interested in learning and assimilating the results of accurate investigation.