TV spots are short. If you can't hold folks' attention for 20 seconds before revealing the brand, find another line of work.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

In all marriages there is struggle and ours was no different in that regard. But we always came to the other shore, dusted off, and said, There you are, my love.

Lies are the first step to the violent protection of them

In every relationship one must sacrifice to show thy love. Are you willing to make sacrifices for someone you love?

It is amazing how much crisper the general experience of life becomes when your body is given a chance to develop a little strength.

Rassemblons des faits pour nous donner des idées. Let us gather facts in order to get ourselves thinking.

You wanna know my occupation? I get paid to rock the nation. I go to work.

We have a mighty task before us. The earth needs our assistance.

It seems whether we have a tendency towards being flexible or structured affects how we create, how we parent, how we work.

It is good to be solitary, for solitude is difficult; that something is difficult must be a reason the more for us to do it.

Home-run hitters drive Cadillacs