New techniques - often spinning out of technology and lack of privacy has resulted in new manipulative communication formats.

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

There are times when sympathy is as necessary as the air we breathe.

To communicate through silence is a link between the thoughts of man.

I've always been able to cook Italian food. That's in my blood because I'm half Sicilian.

You live to play in the playoffs. It's like your heart is ripped out.

Some people think God does not like to be troubled with our constant coming and asking. The way to trouble God is not to come at all.

The fabric of my faithful love No power shall dim or ravel Whilst I stay here - but oh, my dear, If I should ever travel!

Success can be wracking and reproachful, to you and those close to you. It can entangle you with legends that are consuming and all but impossible to live up to.

I like how glasses suggest intelligence instead of broken eyes.

Art pierces opaque subjectivity, the not seeing of conventional life, and discloses reality.

As a viewer I came of age during a time when cast members were prone to fistfights. So I may be carrying a little of that kind of image in my head.