Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

I knew that it was impossible for us to be kept apart for too long.

You are not your mistakes and your mistakes are not you.

How above-the-law children's books are. Hansel and Gretel (littering, breaking and entering), Rumpelstiltskin (forced labor), Snow White (conspiracy to commit murder), Rapunzel (break of contract).

if you fix a bug, sometimes there’s no guarantee won't bring up another bug

Some people are molded by their admirations others by their hostilities.

Paddy Ashdown is the only party leader who's a trained killer. Although, to be fair, Mrs Thatcher was self taught.

No two situations are identical, but with years of experience you can usually find a comparison to something you did before, which shortens the process of deciding how to approach a job.

If ever the Divine appeared on earth, it was in the person of Christ.

There is no job description for the first lady and she's only there because her husband got elected president.

Always define WHAT you want to do with your life and WHAT you have to offer to the world, in terms of your favorite talents/gifts/skills-not in terms of a job-title.