If we define value as emotions - and emotional engagement...i.e. love!

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Imagine Pepsi without Coke. Impossible, right?

When we brand things, our brains perceive them as more special and valuable than they actually are.

Products are produced in the factory; brands are produced in our minds.

Branding is not about what something says or what it means, but how it makes us feel.

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Brand handling synergy means developing and communicating your company's values and identity consistently.

A global brand building strategy is, in reality, a local plan for every market.

Brands must make use of the inclination of consumers to be persuaded by friends.

If you take society’s definition of knowing oneself, you will become lost in the many translations.

Legend has it, dwarves were made to uncover all the riches hidden on earth. Not just golds or precious stones, but the beauty in people's hearts. -Eric

There is no security without freedom.

There is no shame in being hungry for another person. There is no shame in wanting very much to share your life with somebody.

Yoko had 10 years and I had 10 years and I would rather have had the 10 years I had than the ones she did. I had the raw talent and the raw human being, before the sycophants arrived.

The things you do today that you don't have to do will determine who, what, and where you will be when it is too late to do anything about the things you should have done.

I didn't have an affinity for horror. But I knew that commercially it was viable.

What I want is to be willing to fail rather than stagnate.

I have my moments, but generally speaking I shy away from being too lovey dovey.

Our aims are absolutely clear: They are a high living standard in the country and a secure, free and comfortable life.