For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.

More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.

Social media is not about the exploitation of technology but service to community.

Technology is teaching us to be human again.

Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.

The keys to brand success are self-definition, transparency, authenticity and accountability.

Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.

One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.

Like all technology, social media is neutral but is best put to work in the service of building a better world.

Solitude is a terrible thing, for it permits the imagination to picture, in detail, that which perhaps should never be articulated.

Without close and reciprocal relationships with other animal beings, we're alienated from the rich, diverse, and magnificent world in which we live.

For this is England's greatest son, He that gain'd a hundred fights, And never lost an English gun.

I give priority to up-bringing over education because the ultimate goal of up-bringing is morals, and we have a more urgent need for morals than for knowledge.

People I work with are open to leadership that has a vision, but this vision has to be communicated clearly and persuasively, and always, always with passion.

I look back and understand the world a bit better and know how competitive it is .

Lots of leaders want to be popular. I never cared about that. I want to be respected.

Sports section and a sticky bun. Know what that means.

His voice carried authority the way Ben & Jerry's carries calories.

We cannot love ourselves unless we love others, and we cannot love others unless we love ourselves. But a selfish love of ourselves makes us incapable of loving others.