Simon Mainwaring Quotes
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
Your computer needn't be the first thing your see in the morning and the last thing you see at night.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
Work with your competitors when the interest of the community and planet are at stake.
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.
Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.
A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.
Business practices and how we treat the planet are also in desperate need of re-humanization.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
