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Maurice Saatchi Quotes: Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
         

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.


Maurice Saatchi
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Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.
         



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"Maurice Saatchi Quotes." Quoteslyfe.com, 2024. Sat. 20 Apr. 2024. <https://www.quoteslyfe.com/quote/Advertising-must-respect-the-intelligence-of-its-283671>.





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Other quotes of Maurice Saatchi


There is no rivalry between Google and traditional advertising.

There is no rivalry between Google and traditional advertising.



Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.



The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.



America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.

America was born out of a desire for self-determination, a longing for the human dignity that only independence can bring.



The Tories win elections when they lead on economic competence.

The Tories win elections when they lead on economic competence.



All media owners want to attract advertising revenue. Google is no different.

All media owners want to attract advertising revenue. Google is no different.



Advertising at its worst will be killed by the Internet. And rightly so.

Advertising at its worst will be killed by the Internet. And rightly so.



Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.



Speaking up for America has become a lonely ordeal.

Speaking up for America has become a lonely ordeal.



It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.

It's my view that human dignity - an attribute which for years has been taken by the Left in British politics - resides in fact in Tory values of independence, individuality and self determination.





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The saddest thing I can imagine is to get used to luxury.

The saddest thing I can imagine is to get used to luxury.



When you're a mother hen, you sometimes coddle your children. But there are different ways of coddling. Some coddle with luxury, others with love.

When you're a mother hen, you sometimes coddle your children. But there are different ways of coddling. Some coddle with luxury, others with love.



May your dreams be sweet and your nightmares be spooky-monster-scary and not grandma-died-scary.

May your dreams be sweet and your nightmares be spooky-monster-scary and not grandma-died-scary.



The trouble with really seeing and really hearing is that then we really have to do something about what we have seen and heard.

The trouble with really seeing and really hearing is that then we really have to do something about what we have seen and heard.



As if being a former vampire drone in a werewolf household were not shocking enough, the maid then opened her mouth and proved that she was also, quite reprehensibly, French.

As if being a former vampire drone in a werewolf household were not shocking enough, the maid then opened her mouth and proved that she was also, quite reprehensibly, French.



It's fairly easy to break hearts, Miss Duvall. The more interesting challenge is how to keep someone's love, not to lose it.

It's fairly easy to break hearts, Miss Duvall. The more interesting challenge is how to keep someone's love, not to lose it.



I watched TV religiously when I was a kid, but nowadays - with the Internet - there's so many people writing about TV on the Internet, that everything's sort of under a magnifying glass.

I watched TV religiously when I was a kid, but nowadays - with the Internet - there's so many people writing about TV on the Internet, that everything's sort of under a magnifying glass.



The vulgar call good fortune that which really is produced by the calculations of genius.

The vulgar call good fortune that which really is produced by the calculations of genius.



help conquer the IQ shortage worry less and think more

help conquer the IQ shortage worry less and think more




Quote Description


This page presents the quote "Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.". Author of this quote is Maurice Saatchi. This quote is about intelligence, advertising,.