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Mythic imagination can break the spell of time and open us to a level of life that remains timeless. Myth is not about what happened in past times
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
Yes, failure is part of the mix, he says, but it is a means, not an end. If you fail repeatedly, and in the same manner, you're an idiot, not a genius.
I think it's important to remember that writers do not have a monopoly of wisdom on their books. They can be wrong about their own books, they can often learn about their own books
I love writing and can't imagine not being able to do it. I want an easy life and if it had been difficult doing it I wouldn't be doing it. I do admire writers who do it even though it costs them.
The true genius shudders at incompleteness — imperfection — and usually prefers silence to saying the something which is not everything that should be said.
The word genius was whispered into my ear the first things I ever Heard while I was still mewling in my crib, laughs Orson (Welles), so it never occured to me that I wasn't until middle age
You should open these doors with care and caution-but, first, you must know how to close them. And above all, you must know which doors should be left unopened...