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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
Centralization at the national capital or within a business undertaking always glorifies the importance of pieces of paper This dims the sense of reality.
I'll be getting all types of crazy fans, from the hoodest dude to the straight-up dude in a business suit. It's dope. I have a crazy wide-range fan base.
When you're playing it as a business... your livelihood depends on winning and losing and so some- times sportsmanship is lost, as in the process of billion dollar companies.
If China wants to be a constructive, active player in the world economy, it's got to respect intellectual property rights or it makes it pretty impossible to do business with them.
In business, there are times when you disagree, and sometimes it turns out that you're just plain wrong. Humor takes away tension and helps you realize you're wrong.
any effort at large-scale reorganization - that is, any project spanning more than two years and, more generally, anything that has not already been done - is inevitably doomed to failure.
Wrecks are going to happen in this business, that's just a risk of the sport. If you can't keep from worrying about it, then you're in the wrong line of work.
I've always heard that women secretly want their father. So I used to walk around in a 1950s business suit, with a hat and a pipe. My opening line would be, 'You should be getting to bed now.'
If y'all see me in the news, and I make the news for something that I ain't got no business making it for, don't bash me. Say it was a young guy living.
I was told that my going to college wouldn't be good for my career. I think that's nonsense. It's good to empower yourself by cutting yourself off from this business every once in a while.
What matters most: passion or competence that was born in? Berkshireis full of people who have a peculiar passion for their own business. I would argue passion is more important than brain power.
This is a business meal. The calories do not count. I am mentally labeling these as 'business calories' so my body will know they were eaten in the line of duty and will process them differently.
A Christian has no business being satisfied with mediocrity. He's supposed to reach for the stars. Why not? He's not on his own anymore. He has God's help now.
If politics and business fail us, of course the military will be called in. In the developing world, the massive and repeated ecological disasters are quite commonly met by the military.
Those who start in business with too little money are more likely to succeed than those who start with too much. Energy and imagination are the springboards to wealth creation.
It's astonishing how many business owners are terrified of selling. Salespeople who see the most people a day are the highest paid regardless of the economy.
Being generous without keeping score strengthens your spirit, keeps you focused on the people who make your business what it is, and helps breed success.
Everything's a business. Love, truth, beauty. Conversation is a business. Spirituality is not a business, so it's going to go against the grain of people who are trying to exploit other people.
It had more layers than an onion. These writers meant business. There was a level for everybody. Your major could be celestial mechanics, and there'd be celestial-mechanics jokes.