Susan Ward Quotes

Don't make promises unless you will keep them. Not planning to keep them. Will keep them. Reliability is one of the keys to any good relationship, and good customer service is no exception.

Be helpful - even if there's no immediate profit in it.

I am not sexually attracted to women. I would rather sleep with an ugly man than with a woman.

Lower prices are not service; they're just lower prices.

Answer your phone. Get call forwarding. Or an answering service. Hire staff if you need to. But make sure that someone is picking up the phone when someone calls your business.

The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!

Deal with complaints. If you give the complaint your attention, you may be able to please this one person this one time - and position your business to reap the benefits of good customer service.