Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.
Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
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Other quotes of Chris Murray, Selling with EASE: The Four Step Sales Cycle Found in Every Successful Business Transaction
When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity
We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER
The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?
Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.
We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.
We all need salespeople who deliver value that wasn’t there before they arrived.
I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.
Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.
If what you sell doesn’t help me then why are you knocking on my door?
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If my client calls me and says, 'I'm going to a friend's premiere,' I'll say, 'Come over and let's do something cute.' And I won't bill them for that.
