Chris Murray, Selling With EASE: The Four Step Sales Cycle Found In Every Successful Business Transaction Quotes

In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience.

In many instances, the words “sell” and “influence” are completely interchangeable.

Great selling involves helping people to make great buying decisions.

Customers get exactly what they need, while you hit your sales targets and become incredibly successful – fair deal.

The ability to close sales effectively has never been confined to the last few moments of the conversation.

Earning the Right is a commitment to be the sales professional that your customer really needs

If customers don’t trust you to help them at the beginning of the sales process, they certainly won’t trust you with their money at the end of it.

The commitment gap is the massive distance between “yes” and “maybe

Earn the Right - Ensure you put this chunk of Sales Tetris in place first and all the other pieces just take their own positions naturally.

Executing the solution means gaining customer commitment and delivering on your promises

Asking the appropriate questions means understanding exactly what your customer is trying to achieve

Solving the problem means helping the customer to understand why you’re the best person for the job

Focusing on Earning the Right will have an incredible effect on the success of every single sales call that you will make from this day on.

Salespeople need to “Earn the right” to become suppliers more than they ever did before.

We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.

22% of current business-to-business salespeople will be replaced by search engines within the next five years.

When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity

If you don’t earn their trust at the beginning, they sure as hell won’t trust you with their money at the end.

If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.

For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.

Ignore the people who say that the sales industry needs to become professionalised: it already has.

We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.

If what you sell doesn’t help me then why are you knocking on my door?

Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.

Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.

Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.

I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.

We all need salespeople who deliver value that wasn’t there before they arrived.

We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.

Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.

The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?

We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER