You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.

You might not think that programmers are artists, but programming is an extremely creative profession. Its logic-based creativity.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Daikatana will be the greatest game of all time.

You want stealth? Be a rogue in 'World of Warcraft'.

I think DOOM had just the right mix of elements that keep people coming back to it: great monsters, excellent weapons with great balance, a spooky environment and extreme speed.

There are too many games being developed by people that have no business creating games.

I'm creating the kind of games that I like right now. I'm not being held back by technology.

Doom 2 is just such a bigger, badder, better version of Doom

There is a definite argument to be made that videogames are becoming an art form put together by artists of different types.

I still like to play games that have a beginning, an end and a story.

Before believing something, check the facts. False beliefs can infect and affect the mind.

Dismantle your wounds so you stop living your life by them.

Visualization is daydreaming with a purpose.

There are a million things I'd rather do before designing clothes: directing, landscaping.

Pretty is a self-serving situation in which it's all about you. People who are pretty are superficial, but they are not beautiful. Beauty requires more depth.

Being spiritual is a far more intelligent way to exist. It means being in tune with the intelligence of the Creator.

At the heart of capitalism is creative destruction.

High and fine literature is wine, and mine is only water; but everybody likes water.

Guilt is a timorous thing ere perpetration; despair alone makes guilty men be bold.

A good engineer gets stale very fast if he doesn't keep his hands dirty.