We used to think that everything started in the lab. Now we realize that everything spins off the consumer.

Play by the rules, but be ferocious.

It's alright to be Goliath but always act like David.

Dream audaciously. Have the courage to fail forward. Act with urgency.

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.

Dare to take chances, lest you leave your talent buried in the ground.

Make history or be a part of it.

Meeting sports athletes that are the best in the world is a thrill to this day.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

The trouble in America is not that we are making too many mistakes, but that we are making too few.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Potential means nothing unless you’re willing to do something with it.

No matter how smart YOU THINK you are or how smart others THINK that you are, you're never going to be somewhere OR someone you're not. _nickc

Fish would probably be the last of all creatures to discover water.

I have a lot of courage. I'm a realist.

I do not underestimate the difficulty of the challenge that global climate change presents to us. It will take a significant effort and the best talent and technology we have to solve the problem.

The Mississippi, the Ganges, and the Nile,... the Rocky Mountains, the Himmaleh, and Mountains of the Moon, have a kind of personal importance in the annals of the world.

Legalizing homosexuality is not the first step on a slippery slope to legalizing everything.

If we tire of the saints, Shakspeare is our city of refuge.

I am very much into the paranormal.

One way or the other, we?ve always got to chase our tails.