We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

You have got to have discipline and focus - on the customer and how you run the business.

Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely.

But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.

Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.

And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.

So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

Take the wheel and create spectacular moments for yourself. Rev up the extraordinary in your life!

By becoming interested in the cause, we are less likely to dislike the effect.

Listen with your eyes as well as your ears.

The best reason why monarchy is a strong government is that it is an intelligible government: the mass of mankind understand it and they hardly anywhere in the world understand any other.

Nobody but a beggar chooses to depend chiefly upon the benevolence of his fellow-citizens.

The chihuahua and the pink velour track suit. I think it's kind of an iconic look.

The problem we were struggling with within the closed market was what the incentive would be. You probably wouldn't use dollars. But those are all questions that need to be explored.

Today anything can be done - we have the techniques

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