And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy.

You have got to have discipline and focus - on the customer and how you run the business.

Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely.

But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors.

We cover hamburgers, chicken, veggie burgers, salads, we've got a pretty broad range. To me, McDonald's isn't only about the food. It's about the prices, it's about the way we eat.

Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer.

I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.

But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that.

So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

Writers are a little below clowns and a little above trained seals.

The thought of friends or family enjoying themselves in my absence gives me the heebie-jeebies.

Reason is also choice.

The extent to which YOU take responsibility over something is the extent to which YOU take control over it.

You never understand anybody that loves you.

Virtue without success is a fair picture shown by an ill light; but lucky men are favorites of heaven; all own the chief, when fortune owns the cause.

Dare to dream of your great success.

The more you expose, the less personal it becomes

Every goal is a highlight film.

Why am I seeking? I am the same as he. His essence speaks through me. I have been looking for myself