There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Sometimes there is simply no need to be either clever or original.

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

Watson. Come at once if convenient. If inconvenient, come all the same.

God won´t make a way where there seems to be no faith.

The fifties are a peaceful time, a quiet sleeping time between two noisy bursts of years, a blue and white time filled with sweet yellow days, music and bright smelling memories.

You'll never convince me there is a hopeless situation or there is any finality in any success or any failure.

Only the mediocre are always at their best.

Hopefully our great movement powered by everyday citizens will overcome the sickness that is plaguing our politics and our media.

What is the image you have of yourself?

The French people have chosen change. This change I will put into place.

The only difference between you today and a year from now are the people you know and what you have learned.

I am in trouble here. This woman is not right.