Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

A good trademark, whether a word mark or a symbol, is devoid of fashion or trend, which makes it potentially iconic if it's seen for long enough in the right places.

Styles come and go, design goes on forever: solving communication problems with new tools applied to the same old common sense.

Sometimes there is simply no need to be either clever or original.

Good design should follow looking into the products and reputation of clients who approach you, but this does not mean you have to follow them into bed.

There are not many designers who are truly creative and literate. Most are self-indulgent, illiterate, fashion-mongering, service people trying to bridge a message between a product and an audience.

I’m Fool You’re cool We both are wonderful

Life has played her like a cat weaving between her legs, pretending to be tame, friendly, before sinking its claws into soft, vulnerable flesh.

By capturing

Is that-am I looking at her beaver?"Mid-swig, I choke on the mouthful of beer, sputtering and coughing. After I recover, I ask jokingly, "'Beaver'? Are you Canadian or something?

Of course there’s another choice, he thought. There is always another choice. I’m just not going to take it.

Loving means losing control of our schedule, our money, and our time. When we love we cease to be the master and become a servant.

Miss Searle had always considered boredom an intellectual defeat.

In every science certain things must be accepted as first principles if the subject matter is to be understood; and these first postulates rest upon faith.

The order of things consents to virtue.

I'm not one to attribute every activity of man to the changes in the climate. There is something to be said also for man's activities, but also for the cyclical temperature changes on our planet.