The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.

In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.

The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.

Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.

Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.

People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.

Nature" is another name for the miracles that are so commonplace in our lives that we take for granted and have grown used to seeing them.

Dip your hands into life, scoop up memories, dreams, questions and ideas and weave them into stories.

There is absolutely no substitute for the best. Good food cannot be made of inferior ingredients masked with high flavor. It is true thrift to use the best ingredients available and to waste nothing.

I’ve been going through my own personal hell.

There must be vistas flying out beyond, that promise more than present conditions yield.

Ignorance is better than knowledge misapplied.

Eyes...They speak all languages.

I've yet to read a love story that compares with mine.

I've always played different kinds of roles, and I probably played more vulnerable parts when I was really young.

I love football, football is my life.