The main goal is not to complicate the already difficult life of the consumer.

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most beautiful curve is a rising sales graph.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

It all must start with an inspired, spontaneous idea.

I can claim to have made the daily life of the 20th Century more beautiful.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Ugliness does not sell.

My membership has given me everything I've ever wanted.

It's one thing to be a wisecracking precocious teen hanging out with twenty-seven year olds.It's another thing to get in the way of a grown man trying to get laid.

There's so much more bad information than good information out there - everybody's got something to say and it's usually wrong.

Originality, then, ultimately distinguishes art from craft. We may say, therefore, that it is the yardstick of artistic greatness or importance.

Morality and religion are but words to him who fishes in gutters for the means of sustaining life, and crouches behind barrels in the street for shelter from the cutting blasts of a winter night.

Sometimes it feels like the whole world is conspiring to destroy my house... " - Shigure Sohma

I'm right here. This is who I really am. I'm not pretending.

Email is familiar. It's comfortable. It's easy to use. But it might just be the biggest killer of time and productivity in the office today.

I want to get a gold star. And I know that there are places that I need to go in order to get the story right. I'd rather do it right than have to do it twice.

Thrust your head into the public street, to gaze on Christian fools with varnish'd faces.