Raymond Loewy Quotes

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

The most beautiful curve is a rising sales graph.

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. ...It also sells best and looks good.

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

It all must start with an inspired, spontaneous idea.

I can claim to have made the daily life of the 20th Century more beautiful.

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Good design is not an applied veneer.

Ugliness does not sell.

The main goal is not to complicate the already difficult life of the consumer.

Design is too important to be left to designers.

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.

Form, which should be the clean - cut expression of mechanical excellence has become sensuous and organic.

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

Never leave well enough alone.

There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'

I believe most in educated intuition, in what you get through profound experience.

No manufacturer, from General Motors to the Little Lulu Novelty Company, would think of putting a product on the market without benefit of a designer.

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

I alienated the automotive industry by saying that cars should be lightweight and compact.

Industrial design keeps the customer happy, his client in the black and the designer busy.

I sought excitement and, taking chances, I was all ready to fail in order to achieve something large.

The American automobile has changed the habits of every member of modern society.