The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

She's right. We would compose poems about love and tell stories that have been heard in some form before. But it would be our first time feeling and telling.

Ill lose myself in the pain. It might not make sense. But it works.

If the heroes run and hide, who will stay and fight?

A humble person is not one who thinks little of himself, hangs his head and says, "I'm nothing." Rather, he is one who depends wholly on the Lord for everything, in every circumstance.

I believe that Islam and freedom are incompatible.

Better a wrong will than a wavering; better a steadfast enemy than an uncertain friend; better a false belief than no belief at all.

To succeed in business, to reach the top, an individual must know all it is possible to know about that business.

The chief difference between good writing and better writing may be measured by the number of imperceptible hesitations the reader experiences as he goes along.

Life is tons of discipline.

Well, I used to look like this when I was young and now I still do.