I think subconsciously people are remarkably discerning. I think that they can sense care.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

It's very easy to make something that is new. So we are trying to make things that are better.

They should love you, just as you are. Parents should love their kids, right?" "You'd think so.

Either you run the life

I begin with the principle that all men are bores. Surely no one will prove himself so great a bore as to contradict me in this.

The problem with socialism is that you eventually run out of other peoples' money.

I felt like one of the boys. My friends were boys. In school I related to boys.

If we all just took a moment to be a little more thankful and kind to people, or smile at people, it could really change someone's day.

My great grandfather, Raj, was from Punjab, India. My grandmother graduated Rajasthan University.

We must always change, renew, rejuvenate ourselves; otherwise, we harden.

I am obsessed with proportion, and how proportion is perceived.

But instead they tell you they'll come to fix your cable between noon and five, and I say, okay, I'll pay my next bill between July and November, but they don't laugh.