Style is engineering that gives you freedom.

Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it.

Cars are the sculptures of our everyday lives

A car designer is really a sculptor.

The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed.

Cars are the sculptures of our everyday lives.

We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.

Sometimes even the best of us have to lose ourselves in fantasy to survive reality.

I was a little, uh, incorrigible as a kid, so the kitchen was a good place to give me structure and balance. It taught me hard work, but then I grew to love it.

Behavior is shaped and maintained by its consequences

According to the law of custom, and perhaps of reason, foreign travel completes the education of an English gentleman.

Generally people are more impressed with the services and the comfort issues than the design.

All music is nothing more than a succession of impulses that converge towards a definite point of repose.

I always turn in my books on time, so you can always count on a book coming out when it's supposed to.

He who can reach a child's heart can reach the worlds heart.

Everybody who knows Formula 1 knows McLaren and knows that it is the greatest team in Formula 1.

Something brushed his leg, and he gazed down into the face of Pippi Tucker. The theme from Jaws raced through his head.