Steve's sales pitch on the NeXT operating system was dazzling, " according to Amelio. " He praised the virtues and strengths as though he were describing a performance of Oliver as Macbeth.

Picasso had a saying - 'good artists copy, great artists steal' - and we have always been shameless about stealing great ideas.

Simply handing over your iPod to a friend, your blind date, or the total stranger sitting next to you on the plane opens you up like a book." (Steven Levy)

Form follows emotion

Sculley found Jobs as memorable as his machine. " He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.

One of Job's great strengths was knowing how to focus. " Deciding what not to do is as important as deciding what to do, " he said. " That's true for companies, and it's true for products.

Customers don't know what they want until we've shown them.

Not since the original Mac had a clarity of product vision so propelled a company into the future. " If anybody was ever wondering why Apple is on the earth, I would hold up this as a good example

As Friedland had done and as Jobs would learn to do, he was able to turn charm into a cunning force, to cajole and intimidate and distort reality with the power of his personality

Successful people consistently put their best "self" forward.

When people's emotions are involved they don't want to listen.

This is my one and only life and it's a great and terrible and short and endless thing and none of us come out of it alive.

Good sense is both the first principal and the parent source of good writing.

If human beings could be propagated by cutting, like apple trees, aristocracy would be biologically sound.

It's not the physical scars that are the most painful.

Thou know'st how fearless is my trust in thee.

I am a master of foolhardy plans, I thought. I have so much practice I consider them professional risks.

One thing about being narrow-minded: you'll never be lonely.

That's the mistake I made, one of the mistakes, to have wanted a story for myself, whereas life alone is enough.