Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Design your life to minimize reliance on willpower.

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Plant a good seed in the right spot and it will grow without further coaxing

The calculus is the greatest aid we have to the application of physical truth in the broadest sense of the word.

Put hot triggers in the path of motivated people.

Design your site so it looks professional

Geometry is the noblest branch of physics.

The clearer the teacher makes it, the worse it is for you. You must work things out for yourself and make the ideas your own.

Poets, you always write about women worth dying for. Write, for a change, something about the ones worth living for!

Don't want to do a thing, Ran, do we, from now and on till evermore.

Have an objective in life! Or you feel lost in life!

Society my dear is like salt water good to swim in but hard to swallow.

Why do we Fall? So we can learn to pick ourselves back up.

Interesting little game we play with each other.

If the states had to vote on slavery, we would have lost the vote.

The endless chatter of this journey had wearied me.

The politics of crime is not about a party's record or a candidates proposals, but about perceived character and values.

People have recognized me sometimes but not much. I'm glad my life isn't too different. I don't want it to be.