B. J. Fogg Quotes

Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.

Design your life to minimize reliance on willpower.

People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.

Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.

Plant a good seed in the right spot and it will grow without further coaxing

Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.

The calculus is the greatest aid we have to the application of physical truth in the broadest sense of the word.

Put hot triggers in the path of motivated people.

Design your site so it looks professional

Geometry is the noblest branch of physics.

The clearer the teacher makes it, the worse it is for you. You must work things out for yourself and make the ideas your own.

Expectation is an anchor, a heavy burden every man is to first carry and then overcome if he is to ever reach the shorelines of his dreams.

Facts in books statistics in encyclopedias the ability to use them in men's heads.