Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.
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Other quotes of Jan Tschichold
Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.
Perfect typography is more a science than an art.
Readers want what is important to be clearly laid out; they will not read what is too troublesome.
My errors were more fertile than I ever imagined.
Asymmetry is the rhythmic expression of functional design.
The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.
Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.
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