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Jan Tschichold Quotes

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Jan Tschichold Quotes: "The aim of every typographic work - the delivery of a message in the shortest, most efficient manner."

The aim of every typographic work - the delivery of a message in the shortest, most efficient manner.



Jan Tschichold Quotes: "Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy."

Perfect typography is certainly the most elusive of all arts. Sculpture in stone alone comes near it in obstinacy.




Jan Tschichold Quotes: "Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry."

Asymmetry is the rhythmic expression of funtional design. In addition to being more logical, asymmetry has the advantage that its complete appearance is far more optically effective than symmetry.



Jan Tschichold Quotes: "Perfect typography is more a science than an art."

Perfect typography is more a science than an art.




Jan Tschichold Quotes: "Readers want what is important to be clearly laid out; they will not read what is too troublesome."

Readers want what is important to be clearly laid out; they will not read what is too troublesome.



Jan Tschichold Quotes: "My errors were more fertile than I ever imagined."

My errors were more fertile than I ever imagined.



Jan Tschichold Quotes: "Asymmetry is the rhythmic expression of functional design."

Asymmetry is the rhythmic expression of functional design.




Jan Tschichold Quotes: "The works of 'abstract' art are subtle creations of order out of simple contrasting elements."

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.



Jan Tschichold Quotes: "The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive."

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it by the insensitive.



Jan Tschichold Quotes: "Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings."

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.



Jan Tschichold Quotes: "We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless."

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby rendering it useless.



Jan Tschichold Quotes: "Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development."

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.