It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

Love is the most powerful force on earth. The end of fear is where love begins. Then nothing can overcome you.

When you're dealing with frauds and liars, listen more to what they don't say than what they do.

every time I've held a rose, It seems I only felt the thorns

I learned that you should feel when writing, not like Lord Byron on a mountain top, but like child stringing beads in kindergarten, - happy, absorbed and quietly putting one bead on after another.

I wanted things that I couldn't at times articulate.

Motherhood has relaxed me in many ways. You learn to deal with crisis. I've become a juggler, I suppose. It's all a big circus, and nobody who knows me believes I can manage, but sometimes I do.

The idle man is the Devil's cushion, on which he taketh his free ease: who, as he is uncapable of any good, so he is fitly disposed for all evil motions.

What I'm doing is obeying the law of diffusion of innovations.

Success in one role can't justify failure in another.

When all is said and done, I'd never count the cost. It's worth all that's lost, just to see you smile.