If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway.

If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.

We are dominated by the relatively small number of persons who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.

The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe in is propaganda.

We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.

The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.

People want to go where they wanted to be led.

Men (people) are rarely aware of the real reasons which motivate their actions.

Look for a situation in which your work will give you as much happiness as your spare time.

Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program or goal.

The great enemy of any attempt to change men's habits is inertia. Civilization is limited by intertia.

We make the journey back to extraordinary love much more difficult for ourselves when we jump back in too quickly. It creates emotional chaos instead of the escape from pain we were hoping for.

I became lost in a world darkened beyond any known shade of black, and the only light that I have seen since...is you.

Classicism is health, romanticisim is sickness.

But it is never about who has given what. That is not the way of gifts. This is not a business we are conducting.

God Never Compares You To Anyone Else. He Loves You As You Are.

All rational beings have an agency of their own; and according to their own choice they will be saved or damned.

I always believe there's a reason why you go through everything.

To put it bluntly, I seem to have a whole superstructure with no foundation. But I'm working on the foundation.

There is more potential for economic growth in rural America than at any time in decades.