Consumers never complain about ads being too smart.

There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules.

An ad should be an appetizer, not a buffet.

If it's been done, do it better. If it hasn't been done, do it so well that better is not an option.

I’d rather apologize than to be so timid as to never try to do anything smart or brave.

Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.

Actions speak louder than meetings.

Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.

Baby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.

[In 2007] People's relationship with a brand is becoming a dialog, not a monolog.

I've never found a client's business problem that could be solved solely through advertising.

Gods can only keep their promises in books

There are places on earth where we can catch a glimpse of heaven.

It is easy to be a philosopher in academia, but it is very difficult to be a philosopher in life.

As you know, I describe Shirat ha-Yam as part of an epic story that has qualities of history and which also has qualities of the mythological, of an epic.

Why is it so easy to save the banks - but so hard to save the biosphere?

I was able to overcome this because of the fans who waited for me. I promise not to disappoint you anymore.

King Agis said, "The Lacedæmonians are not wont to ask how many, but where the enemy are."

It's rare that a good writer will sit down and write a good script. Writers are greedy too, and they don't want to work without getting paid. But quality will find its way out.

The freeway is the last frontier. It is unsurpassed as a training ground for the sharpening of survival skills.

Be grateful for every word you can cut.