A small change at the beginning of the design process defines an entirely different product at the end.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's very easy to be different, but very difficult to be better.

There's no learning without trying lots of ideas and failing lots of times.

There is beauty when something works and it works intuitively.

People's interest is in the product, not in its authorship.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Apple stood for something and had a reason for being that wasn't just about making money.

When something exceeds your ability to understand how it works, it sort of becomes magical.

From space this Earth is incandescent with abominations - the gods write their signature in our entrails

I could be blindfolded and dropped into the deepest ocean and I would know where to find you. I could be buried a hundred miles underground and I would know where you are.

To be trusted is a greater compliment than to be loved.

There is no such thing as liberty. You only change one sort of domination for another. All we can do is to choose our master.

There are days when I'm completely depressed and able to do only one drawing

I always date younger men. For some reason that's just the way it's gone, because younger guys have always asked me out and I accept.

I'm married to a beautiful and talented woman who can lift your spirits just by looking at you.

When you're in love you're living, you matter.

Work with some men is as besetting a sin as idleness.

When we look at an object in a different way our perception of it immediately changes. But reality always stays the same.