Strategy Quotes

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

Having a me-too brand is a death sentence.

Cookie cutters are for baking, not branding.

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

Branding is the art of differentiation

Life is made up of dots

There are no keys to success - only tools.

Sometimes, as in a game of chess, we must strategically regress so that we might progress toward our ultimate objective.

You can either learn to live with your Kryptonite or you can conquer it. Do what others don’t and you will have a distinct strategic advantage.

The focus of gap analysis should be getting to the other side. If you bend-over to analyze a gap too long, you'll probably fall into it.

Pool is a game of thinking, strategy and accuracy - just like in business.

What's on your billboard?

You may create a inspirational & visually resplendent strategy map but without accountability its value is specious

In Business, you don't get what you deserve, you get what you negotiate.

In business 'professionalism' is not a tactic but a moral value.

They copied my product, they copied my strategies yet they failed miserably in the business, because they couldn't copy my professionalism.

Redundancy is my favourite business strategy.

Your money habits and investment strategy is not all about what you do, but much about who you are. Become the person it takes to do, succeed, and innovate.

If you do not take opportunity   to   advance and reward   the   deserving,    your subordinates will not carry out your commands, and disaster will ensue.

mystify, mislead, and surprise the enemy

If he sends reinforcements everywhere, he will everywhere be weak.

When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.

If there is disturbance in the camp, the general's authority is weak.

the worst calamities that befall an army arise from hesitation

You can be sure of succeeding in your attacks if you only attack places which are undefended.

You can ensure the safety of your defense if you only hold positions that cannot be attacked.

We cannot enter into alliances until we are acquainted with the designs of our neighbors.

Whether in an advantageous position or a disadvantageous one, the opposite state should be always present to your mind.

There are not more than five primary colors  (blue, yellow,   red, white, and black), yet in combination they produce more hues than can ever been seen.

When the common soldiers are too strong and their officers too weak, the result is INSUBORDINATION.

When the officers are too strong and the common soldiers too weak, the result is COLLAPSE.

The principle on which to manage an army is to set up one standard of courage which all must reach.

We are not fit to lead an army on the march unless we are familiar with the face of the country -- its mountains and forests, its pitfalls and precipices, its marshes and swamps.

Danger has a bracing effect.

To begin by bluster, but afterwards to take fright at the enemy's numbers, shows a supreme lack of intelligence.

Be stern in the council-chamber, [Show no weakness, and insist on your plans being ratified by the sovereign.] so that you may control the situation.

Ground on which we can only be saved from destruction by fighting without delay, is desperate ground.

When an invading force crosses a river in its onward march, do not advance to meet it in mid-stream.  It will be best to let half the army get across, and then deliver your attack.

Knowing the enemy enables you to take the offensive,  knowing yourself enables you to stand on the defensive.

If his forces are united, separate them.

who does not know the evils of war cannot appreciate its benefits

do many calculations lead to victory, and few calculations to defeat

These military devices, leading to victory, must not be divulged beforehand.

So long as victory can be attained,   stupid haste is preferable to clever dilatoriness.