Brand Quotes
Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.
Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.
While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.
Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.
Leaders reject free opportunities they don't need, so that they can have time to create the expensive opportunities they need.
If you spent your life trying to be LIKE EVERYBODY, you will only succeed at BECOMING A NOBODY." (Rabbi Celso Cukierkorn Bestselling Author and Speaker)
You got to be careful of what comes and leave your mind and how often they do both. Whatever enters your mind has brought a new brand of you and whatever exits is going to manifest that brand.
Your true power is not in your difference, but in your consistency of being different. The world will always adjust to consistency, yet struggle with change.
Entrepreneur, your message, mindset and mandate is connected to your brand, business and brain.
Instead of begging to be picked by others, you have the choice to pick yourself and build your brand
Don't dilute your core message burning in your spirit just to satisfy the masses
First make your business itself a brand and then every product you create will be accepted as a brand.
If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!
Learn new things. Do progressive research into what you do and find out how others outside your quarters are doing it. Dare to be excellent. Average brands easily go into extinction soonest.
Guns are like cars: you can trust a good used one better than one that's brand new.
Keep your handkerchief neat, and then you can be trusted with a bigger clothe. If you can’t manage few minutes, you are likely to waste 24 hours no matter how many times it’s given to you!
Remember iron sharpens iron. People inspire people, therefore, always ensure that you read books that can easily guide you to discover strategies of making a good name.
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.
Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.
The thing is, If you try to market to everyone, then you successfully market to no one.
If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.
Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.
When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.
Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?
A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.
The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.
It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.
There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.
And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.
