Jerry Della Femina Quotes
I'm hard-nosed about luck...If you're persistent in trying and doing and working, you almost always make your own fortune.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.
I honestly believe that advertising is the most fun you can have with your clothes on.
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.
I learned much from my father just by watching his example. If I saw him hold a door open for someone, I learned to do the same. Kids always observe their parents and I always watched my daddy.
My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.
Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.
Humor works, and it's the best way to get attention without spending a lot of money.
As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
