Don Peppers Quotes

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Being trustworthy requires: Doing the right thing. And doing things right.

Don Peppers

Without a customer, you don't have a business - all you have is a hobby.

Don Peppers

Customer will create most value for you at point he thinks you're creating most value for him.

Don Peppers

Empathy is the ultimate form of customer insight.

Don Peppers

New technologies make it possible for even the mass marketer to assume the role of a small proprietor, doing business again wit individuals, one at a time.

Don Peppers