Derek Thompson Quotes
When something becomes hard to think about, people transfer the discomfort of the thought, to the object of their thinking.
People have all day to talk about what makes them ordinary. It turns out that they want to share what makes them weird.
It is tempting to say, as my friend suggested, that these online identities are caricatures of the real me. It is certainly true that social media can unleash the cruellest side of human nature.
It is an economic fact that predicting the future is most valuable when everybody thinks you are wrong
It is an economic fact that predicting the future is most valuable when everybody things you are wrong.
To sell something familiar, make it surprising. To sell something surprising, make it familiar.
This sell something familiar, make it surprising. To sell something surprising, make it familiar.
This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?
People gravitate toward products that are bold, but instantly comprehensible: Most Advanced Yet Acceptable--MAYA.
This long-tail distribution of returns is why it's important to be bold. Big winners pay for so many experiments.
Some consumers buy products not because they are ‘better” in any way, but simply because they are popular. What they’re buying is not just a product, but also a piece of popularity itself.
The trick is learning to frame your new ideas as tweaks of old ideas, to mix a little fluency with a little disfluency—to make your audience see the familiarity behind the surprise.
Posting dramatic charts or funny pictures is good and giving people smart reasons to believe what they already think is great.
It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.
The line from psychologists is, if you’ve seen it before, it hasn’t killed you yet.
In the psychology of aesthetics, there is a name for the moment between the anxiety of confronting something new and the satisfying click of understanding it. It is called an 'aesthetic aha.
Quality, it seems, is a necessary, but insufficient attribute for success.
