What is love except another name for the use of positive reinforcement? Or vice versa.

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.

Give me a child and I'll shape him into anything.

The major difference between rats and people is that rats learn from experience.

Education is what survives when what has been learned has been forgotten.

Behavior is determined by its consequences.

That's all teaching is; arranging contingencies which bring changes in behavior.

Behavior is shaped and maintained by its consequences

The way positive reinforcement is carried out is more important than the amount.

It is not a question of starting. The start has been made. It's a question of what's to be done from now on.

A girl is different. They want things. They need things on a regular schedule. Why, a girl's got purposes you and me can't even imagine. They got ideas in their heads you and me can't even suppose.

oh. she heard it too-no waters coursing, canyon empty, sun soundless- and the beast your life nowhere hiding (p. 103)

Maybe, " she said. "Maybe. But now you're making promises you might not be able to keep, and that's how people in love get very badly hurt.

After the USA, Germany today is once more the leading steel producing country in the world.

America stands strongest in challenging terrorism when we do not give up an inch of our civil liberties.

I want everyone to be able to have the same experience through the music as me. It's important to get it out.

On lady novelists: As artists they're rot, but as providers they're oil wells; they gush. Norris said she never wrote a story unless it was fun to do. I understand Ferber whistles at her typewriter.

One of the things you realize with a lot of high achievers: You have to figure out a way to make things their idea.

You have to invest if you want to restore balance to the world.

Not. Your. Fault." I nodded again, holding onto his words like they were redemption.