The setting of SMART goals has been written about extensively over the decades, but will only be as useful as the extent to which its principles are used.
Archibald Marwizi, Making Success Deliberate
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Other quotes of Archibald Marwizi, Making Success Deliberate
A mission without action is equally ineffective and futile as action without mission. Use the “power of precision, ” and remember language shapes thought and thought shapes action.
People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you.
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