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Marshall McLuhan Quotes: The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
         

The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.


Marshall McLuhan
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Other quotes of Marshall McLuhan


World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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To live means to buy, to buy means to have power, to have power means to have responsibility.

To live means to buy, to buy means to have power, to have power means to have responsibility.



I have expressed some ideas that point to the center; I have saluted the dawn in my way, from my point of view. He who knows the way should do the same, in his way, and from his point of view.

I have expressed some ideas that point to the center; I have saluted the dawn in my way, from my point of view. He who knows the way should do the same, in his way, and from his point of view.



I suppose leadership at one time meant muscles; but today it means getting along with people.

I suppose leadership at one time meant muscles; but today it means getting along with people.



Ironically, Latin American countries, in their instability, give writers and intellectuals the hope that they are needed.

Ironically, Latin American countries, in their instability, give writers and intellectuals the hope that they are needed.



There must be a priority of values in all our lives.

There must be a priority of values in all our lives.



If you don't know where you are currently standing, you're dead.

If you don't know where you are currently standing, you're dead.



And since we are people of expectation, we are so convinced that another world is coming that we start living as if it were already here.

And since we are people of expectation, we are so convinced that another world is coming that we start living as if it were already here.




Quote Description


This page presents the quote "The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.". Author of this quote is Marshall McLuhan. This quote is about attention, invisible, environmental, environment, whole, fields,.