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Marshall McLuhan Quotes: The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.
         

The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.


Marshall McLuhan
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Other quotes of Marshall McLuhan


World War III is a guerrilla information war with no division between military and civilian participation.

World War III is a guerrilla information war with no division between military and civilian participation.



There are no passengers on spaceship earth. We are all crew.

There are no passengers on spaceship earth. We are all crew.



As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'

As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'



Obsolescence never meant the end of anything, it's just the beginning.

Obsolescence never meant the end of anything, it's just the beginning.



Publication is a self-invasion of privacy.

Publication is a self-invasion of privacy.



Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.



The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.

The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.



The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.

The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.



We look at the present through a rear view mirror. We march backwards into the future.

We look at the present through a rear view mirror. We march backwards into the future.



In an age of multiple and massive innovations, obsolescence becomes the major obsession.

In an age of multiple and massive innovations, obsolescence becomes the major obsession.





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Let's try living our lives by not letting our minds be ruled by materialistic elements.

Let's try living our lives by not letting our minds be ruled by materialistic elements.



Do not be deceived: bad company corrupts good morals.

Do not be deceived: bad company corrupts good morals.




The fragility of the intellectual is the same as the poet's:It's all about the I and its desperate sense of the we.

The fragility of the intellectual is the same as the poet's:It's all about the I and its desperate sense of the we.



Don't judge a person by how important he is or how big he is. Judge a person by the strength of character or size of his heart.

Don't judge a person by how important he is or how big he is. Judge a person by the strength of character or size of his heart.



The objective is to change the system and the behaviour it encourages, rather than replacing 'bad' people with 'good' people.

The objective is to change the system and the behaviour it encourages, rather than replacing 'bad' people with 'good' people.



Ironically, style doesn't come even closely related to fashion. It's got nothing to do [with clothes].

Ironically, style doesn't come even closely related to fashion. It's got nothing to do [with clothes].



So, I don't work in terms of real time. I don't work in a timely fashion.

So, I don't work in terms of real time. I don't work in a timely fashion.



And If I fly or if I fall, at least I can say I gave it all.

And If I fly or if I fall, at least I can say I gave it all.




Quote Description


This page presents the quote "The potential of any technology is always dissipated by its users involvement in its predecessors...Computer are still serving mainly to sustain precomputer effects.". Author of this quote is Marshall McLuhan. This quote is about computer, effects, predecessors, politics, technology, users, serving, involvement,.