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Adrian Frutiger Quotes: The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
         

The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.


Adrian Frutiger
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Other quotes of Adrian Frutiger


Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.

Typography must be as beautiful as a forest, not like the concrete jungle of the tenements It gives distance between the trees, the room to breathe and allow for life.



When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.

When I put my pen to a blank sheet, black isn’t added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.



Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.

Helvetica is the jeans, and Univers the dinner jacket. Helvetica is here to stay.



The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.

The whole point with type is for you not to be aware it is there. If you remember the shape of a spoon with which you just ate some soup, then the spoon had a poor shape.



I am sure in some years from now you will see new posters with just white space and four lines in Garamond.

I am sure in some years from now you will see new posters with just white space and four lines in Garamond.





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Scientists are human—they're as biased as any other group. But they do have one great advantage in that science is a self-correcting process.



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Life is what you make out of it consciously.



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The only change is that baseball has turned Paige from a second class citizen to a second class immortal.

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It's the bane of both the news and sports businesses, both electronic and print - 'You heard it here first!' Who cares? That's nothing but a vanity play. If it's not right, it's garbage.

It's the bane of both the news and sports businesses, both electronic and print - 'You heard it here first!' Who cares? That's nothing but a vanity play. If it's not right, it's garbage.



I just try to be true to myself and look the way that I'm comfortable looking. Because if I'm comfortable with me, then you're going to be comfortable with me as well.

I just try to be true to myself and look the way that I'm comfortable looking. Because if I'm comfortable with me, then you're going to be comfortable with me as well.



In the photographs themselves there's a definite contrast between the figures and the location - I like that kind of California backyard look; clapboard houses, staircases outdoors.

In the photographs themselves there's a definite contrast between the figures and the location - I like that kind of California backyard look; clapboard houses, staircases outdoors.



"Self-taught, are you?" Julian Castle asked Newt. "Isn't everybody?" Newt inquired. "Very good answer." Castle was respectful.

"Self-taught, are you?" Julian Castle asked Newt. "Isn't everybody?" Newt inquired. "Very good answer." Castle was respectful.



Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total; of all those acts will be written the history of this generation.

Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total; of all those acts will be written the history of this generation.




Quote Description


This page presents the quote "The material of typography is the black, and it is the designer’s task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.". Author of this quote is Adrian Frutiger. This quote is about harmonious, typography, white, black, letters, capture, space, creating, designer,.